- Describe in detail the image, and why you believe the company selected the brand elements (color, size, layout, character, etc.) that they did. Your analysis should include a brief description of the competitors and how your selected brand logo compares. In other words, why did they choose the brand elements that they did.
The NBA logo is an iconic logo that when people see it they just know that its the logo for basketball. The logo is a tall rectangle with a person with a white shadow that is dribbling the basketball. The right half of the rectangle is red and the left side is blue. The NBA choose those colors to represent the United States because our national colors and flag is red, white, and blue. The reason why did that was to show us that it is America’s sport. The white shadowed person is actually and iconic picture of famous NBA player Jerry West who at the time when the logo was created one of the best players to ever play. The NBA’s competitors are the other three main sports in the US, its the NHL, MLB, and NFL. The MLB and the NFL both also have the same colors as the NBA logo to symbolize how its an American sport. The only thing that sets the NBA logo apart is how it has a white shadow of a basketball player.
2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?
The target market is mainly towards the people who love competition and live in the United States. There isn’t a specific age group that is targeted for its towards everyone including gender. You can tell that the logo is towards Americans because of the colors, the colors resemble America and our freedom. The logo is in the shape of a male player but its not entirely clear if its a male or a female. The logo does a good job targeting people who have a competitive nature for it has a basketball in the picture and society automatically thinks that when you see a basketball it is competitive. Overall the NBA logo does a good job targeting their market even though its so broad because their logo sympathizes with all Americans because of their colors. The colors of the logo means a lot to the citizens of The United States and appreciate when the colors are recognized.
3. Does it work? Why or why not? Any general observations?
The NBA logo does work for their advantage. Their logo doesn’t discriminate anyone who isn’t american the logo does a good job celebrating the people and the citizens of the United States. The logo doesn’t dictate only towards male or female or male or female for its towards all. The NBA is one of the largest business and well known and their brand is still growing. When the business puts their logo (image) on merchandise their profits increase just because of how valuable and trendy their logo is. Overall the NBA logo works for their business because there is no discrimination and there is very few competitors for the business is very unique.
Noah Juve 